At Be On, we’re more than a little obsessed with branded content.
So in 2012, whilst we were called goviral, we embarked on a study to find the 100 most powerful brands of that year in branded content. The result was our first global Social Video Equity Report.
Using a variety of measurements such as volume of content, views and engagement, we set out to explore which brands were aiming high this year in their branded video strategies.
